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Is 'Organic' Dry Cleaning More Like Greenwashing?

Category: EnvironmentHealth
Posted on: August 14, 2007 11:38 AM, by EJGili

The "organic" trend began in the produce aisle, then trickled into cosmetics, clothing and pet supplies. Now, dry cleaning is on the laundry list of goods and services being marketed as organic to an eco-conscious public hungry for all things green.

While the label has generated buzz and revenue, the term has wrinkled the noses of industry leaders and organic watchdogs who say dry cleaning and "organic" are as compatible as bleach and blue jeans. ( Globe and Mail)

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