My latest "Science and the Media" column at Skeptical Inquirer Online is now up. In the column I review the likely audience impact of Expelled and focus on the use of the film as part of a communication strategy to push through "academic freedom" bills in states across the country.
Framing Science
What's Next in Public Engagement?
Search
Profile
Matthew C. Nisbet, Ph.D, is Associate Professor in the School of Communication at American University where his research focuses on the intersections among science, media, and society. E-MAIL: nisbetmc@gmail.com
Comment Policy
-
Keep it substantive, serious minded, on topic, and respectful.
Upcoming Talks
- 09.21.10 CNRS, Paris, France
- 08.23.10 Aldo Leopold Institute, Univ. of Minnesota
- 06.23.10 Aldo Leopold Institute, Stanford University
- 05.20.10 University Research Magazine Association,DC
- 05.12.10 Science Media Forum, Madrid, Spain
- 04.28.10 Science, Social Controversy, & Art, Banff, Canada
Spotlight on Research & Commentary
- Opinion leaders and climate change
- New directions in science communication
- Best practices in digital journalism
- Science media roles & responsibilities
- The framing of science debates
- Framing and the intelligent design controversy
- Public engagement on climate change
- Young Americans on climate change
- Reframing climate change as a public health issue: An exploratory study
- Covering the health risks of climate change: A news agenda-building analysis
- Time to chill out on ClimateGate
Sci-Comm Journals
Science News Agenda-Setters
- A. Revkin (Dot Earth)
- J. Broder (NYT)
- J. Eilperin(WPost)
- WPost Post Carbon blog
- C. Brainard (CJR)
- D. Samuelsohn (ClimateWire)
- C. Petit (MIT Tracker)
- S. Vedantam (WPost)
- N. Wade (NYT)
- R. Harris (NPR)
- J. Rovner (NPR)
- D. Vergano (USAT)
- R. Stein (WPost)
- S. Vedantum (WPost)
- E. Rosenthal(NYT)
- G. Kolata (NYT)
- J. Palca (NPR)
- C. Dean (NYT)
- A. Pollack (NYT)
- A. Aubrey (NPR)
- W. Broad (NYT)
- J. Tierney (NYT)
- S. Borenstein(AP)
- Yale Environment 360
- The Scientist
- Nature News
UK, Canada, & Australia
- BBC Science
- Guardian Science
- Guardian Environ
- Times UK Science
- CP: Science
- Globe & Mail: Science
- Toronto Star: Science
- TheAustralian: Sci & Nature
- Australian Broadcasting Corporation: Science
News Wires
Social Media to Watch
- NYTimes Green Inc.
- Science Insider
- Scheufele's NanoPublic
- Fleck's InkStain
- Maynard's 2020 Science
- Pielke Jr.'s Blog
- Blum's Speakeasy Science
- AGU's Plain Spoken Scientist
- Breakthrough Institute
- Real Climate
- Die Klimazwiebel
- AJOB's Bioethics.net
- Yale Media & Climate Change
- CU CEJournal
- Olson's The Benshi
- Science and Entertainment Media Exchange
- P. Camil's Global Change
- Lehrer's Frontal Cortex
- M&K's The Intersection
- Times'UK Eureka Zone
- Pew's Climate Compass
- Center for Social Media's Blog
Podcasts on Science, Society, and Communication
- CFI's Point of Inquiry
- Grothe's For Good Reason
- CBC: How to Think About Science
- NPR Science Friday
- CBC: The Age of Persuasion
Research Centers: Science & Society
- Center for Climate Change Communication
- Yale Project on Climate Change
- Science Policy, Colorado
- Institute for Science & Society (UK)
- Belfer Center, Harvard
- Loka Institute
- Public Engagement, Wellcome
- CSPO @ AZState
- NYAS Science & Society
- Communication @ Cornell University
- LSC @ University of Wisconsin
- Science Communication Observatory @ Universitat Pompeu Fabra
- Observa: Science & Society
- People, Science, & Policy (UK)
- STS @ Harvard
- Cultural Cognition Project
Research Centers: Media, Politics, Society
- SoC @ American U.
- Center for Social Media
- Investigative Reporting Workshop
- Shorenstein Center, Harvard
- Annenberg Policy Center
- Frameworks Institute
- Demos UK
- Spitfire Strategies
- Public Agenda
- Pew Excellence in Journalism
- Pew People & Press
- Pew Internet & Public Life
- Pew Religion & Public Life
Media & Culture
- PBS' Current Mag
- Philip Kennicott
- Douglas Rushkoff
- Howard Kurtz's Media Notes
- WNYC On the Media
- B. Garfield @ Advertising Age
- CJR Daily
- Jay Rosen's Press Think
- Romenesko's Daily Fix
- Jarvis' Buzz Machine
- Campbell's Media Myths
« 74% of GOP Congress Members Reject Climate Science | Main | M. Night Shyamalan's Pro-ID Blockbuster? »
Ben Stein's Trojan Horse: Tracking Expelled's Impact
Category: New Atheism
Posted on: June 13, 2008 2:34 PM, by Matthew C. Nisbet
Find more posts in: 
Life Science
Politics
Life SciencePoliticsTrackBacks
TrackBack URL for this entry: http://scienceblogs.com/mt/pings/74036
Comments
From the article:
Matt, your "success" frame for the film completely disregards the fact that by any reasonable accounting, the film has lost millions of dollars. Given that documentaries are usually done with a tiny budget, and that Expelled had a production budget of around $4 million, and a promotion budget of twice that or more, it would have been surprising if the film didn't do as well as it did. As it is, the film is a huge box-office flop.
I think you're right that the movie will be used for propaganda in legislative activism, but its efficacy will be seriously tempered by the fact that it failed to stir any real interest in the general public.
Posted by: Tulse | June 13, 2008 4:43 PM
A nitpick: the Florida, Missouri, Alabama, and now South Carolina bills died in legislature but were not voted down, leaving Michigan and Louisiana as the two states with "academic freedom" bills awaiting further action. Gov. Brad Henry vetoed the "religious viewpoints anti-discrimination" bill passed by the Oklahoma legislature, which, while not an academic freedom bill per se, could have had a similar impact. Particularly troubling is SB733, which has been passed by the Louisiana Senate and House and awaits re-approval by the Senate after amendment by a House committee. It targets not only evolution, but also global warming, the origins of life, and human cloning, and has been met with almost no resistance in the legislature.
Posted by: James F | June 13, 2008 6:10 PM
Tulse, I think you are looking at the wrong measure of success. The film doesn't go away when it is pulled from the theaters. It makes the rounds, and the overwhelming vote for "Academic Freedom" bills in the Louisiana State House indicates that there remains an audience. Florida didn't defeat their Academic Freedom bill, they lucked out this year because of the end of the session and the two houses couldn't agree in conference on the wording of two bills. Both had passed in their individual houses, and the issue will resurface in their 2009 session.
Matthew is correct in his assessment here:
The meager box office is irrelevant. What is more relevant is the image left behind by the shameful edits of the Myers, Dawkins and others' interviews. It feeds the "persecution" complex that is driving the approval of the Academic Freedom bills.
Keep a close watch on the upcoming legislative sessions. More Academic Freedom bills will be introduced, and some will pass aided by private screenings of Expelled for legislatures and governors.
Posted by: Mike Haubrich, FCD | June 15, 2008 8:19 PM
This is moving the goalposts -- the producers of the film anticipated doing upwards of $24 million in box office opening weekend, and after the relatively paltry $3 million opening, various science bloggers deemed it a "box office success". It is clear that it isn't, and that failure is a good measure of how much this issue resonates with the public at large. That was the original concern around the film, that it would be used to push the issue with the public.
Now, after it losing millions at the box office, attention has turned to it being recycled as a tool to push ID legislatively. Will it be used for propaganda? Of course. Will it be used to support a legislative agenda? Quite likely. But it is a very expensive piece of propaganda, a pricey bit of support, and one that shows the failure to capture the public imagination (which no doubt will be of interest to savvy officials who run for office).
Posted by: Tulse | June 16, 2008 12:40 PM