Based on some of the (many) comments spurred by the appearance of PepsiCo on ScienceBlogs, we want to clarify Brookhaven's involvement on this site.
In April, Brookhaven was invited by ScienceBlogs editors to join the community as an institutional blogger, along with the Weizmann Institute of Science and the SETI Institute (and later, CERN and the Howard Hughes Medical Institute).
There's no money being exchanged between Brookhaven and ScienceBlogs.
Of course, we see this as a good public relations opportunity. But that doesn't mean that this space will only be used to redistribute press releases (and I hope our first posts have shown that).
We want to be an active and valuable member of this community, but we'll leave that to you to judge.