As part of the welcome package for new bloggers, the good folks at ScienceBlogs interviewed me and the results are now up.
More like this
A couple of weeks ago, I posted a link to a rather humorous video that asked what would happen if Microsoft had designed iPod packaging.
My mother uses Lancome for skin and make-up. I use Lancome. I sense Lancome knows that brand inheritance helps build brand loyalty. They also make very nice products, which helps. But Lancome is about to lose me as a customer.
All these sets of knowledge were laid out before me, like packages tied in brightly colored papers and curling ribbons, each as enticing as the last.