Whoa. Naming rights to the arena for the Sacramento Kings has been bought up by a corporation — no surprise at all there — but guess who bought it?
The company that makes those cheesy and ridiculous Power Balance bracelets, those scraps of silicone with an imbedded hologram that they falsely tout as improving athletic performance. This is the same company that got slapped down by an Australian court…and they make $35 million a year defrauding the public.
We're all in the wrong business.
There's also a poll at the article:
I like it
11%
I'm indifferent
22%
I dislike it
67%
Hey, how can people dislike it? Maybe the company will give the home team free magic bracelets so that they'll win all their games!
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Power Balance is a company that prospered on gullibility: they sell overpriced silicon rubber wristbands with an imbedded hologram that do absolutely nothing, but which they claimed would enhance athletic performance. And they got suckers to shell out $60 for them.
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