Why is gambling so seductive?

Why is gambling so seductive? Author Jonah Lehrer of The Frontal Cortex explains how the neurotransmitter dopamine plays a role in the lure of gambling. Read his post here.

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GAMBLING is extremely popular, with lottery tickets, casinos, slot machines, bingo halls and other forms of the activity generating revenues of more than £80 billion each year in the UK alone.
Agape Press reports on the "ecstatic" reaction of religious right groups:
I've written before about Washington's new law against internet gambling, one of the most obnoxious and hypocritical pieces of legislation imaginable. Remember how they assured everyone that they didn't intend to go after the players with this law?
Quantum theory justifying gambling?