Greenwashing

Watch as documentary filmmaker Vanessa Black visits the Gulf of Mexico to learn more about Big Oil.
Perhaps my two previous screeds about Earth Day were unfair. After all, this could be the next major shopping holiday, with a lead in that rivals Christmas. Check out the New York Times for a sense of the range of products available So strong was the antibusiness sentiment for the first Earth Day in 1970 that organizers took no money from corporations and held teach-ins "to challenge corporate and government leaders." Forty years later, the day has turned into a premier marketing platform for selling a variety of goods and services, like office products, Greek yogurt and eco-dentistry.…
Here at Guilty Planet, every day is Earth Day. So on Earth Day, I thought it might be fun to check out a few self-proclaimed eco-friendly products (the Rainforest Action Network also has a take on corporate Earth Day sponsorship). How about HINT water. I think I've seen it sold in Starbucks. Here's a letter I received from them on World Water Day: Hi Jennifer - Thought this might make a fun post for World Water Day. Today, March 22, organizations across the world will spread the importance of safe and clean water for World Water Day. Since 1993, groups have been fighting to clean up the…
Bluewashing. It's everywhere. In his article Beware of 'bluewash': Which fish should you buy? Nic Fleming covered our research on confusing seafood eco-labels in this week's NewScientist. In addition to the dangers of seeming eco-friendly, consumers are also up against an industry very set on convincing consumers seafood is healthy. Earlier this week, Dr. Melina Jampolis, the CNN diet and fitness expert, got the question: Is farm-raised salmon as healthy as wild? She consulted a senior vice president for research of the Environmental Working Group, who said: Eating farmed salmon…
Will Big Business Save the Earth? This was the title of the New York Times Op-Ed last week by Jared Diamond (UCLA professor and author of Guns, Germs, and Steel and Collapse). I thought we could go through his piece -- piece by piece. 1) He begins: There is a widespread view, particularly among environmentalists and liberals, that big businesses are environmentally destructive, greedy, evil and driven by short-term profits. I know -- because I used to share that view. But today I have more nuanced feelings. More nuanced feelings? The New York TImes must not edit for arrogance. Many big…