market share

I keep reading stories about how the iPad will revolutionize everything--or not (here's one example). There are also lots of complaints about how the iPad is betwixt and between an iPhone (or similar device) and a laptop. But these posts are missing the point: the iPad is an attempt to sell computers to the approximately forty percent of households that don't own one. Not only is this an opportunity to sell something to a consumer sector that otherwise wouldn't buy any computers, but it also might ultimately, by serving as an introduction to the web, email, and basic computer operation,…