spaghetti sauce
grrlscientist | July 21, 2009tags: TEDTalks, Diet Pepsi, Aspartame, artificial sweeteners, diversity, choice, happiness, psychology, Malcolm Gladwell, streaming video
Tipping Point [Amazon: $8.54] author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness [18:16]
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes.