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That's not very civil of me, but it is honest.
Yet another study on why women shop, from an evolutionary perspective:
In an unconscious attempt to outdo female rivals, ovulating women buy sexier clothing, according to a new study in the Journal of Consumer Research.
Perhaps we need to think more about human psychology. There's an interesting phenomenon that goes on all the time when people read about evolution: they shoehorn the observations into some functional purpose.
tags: Ovulation, medicine, technology,