On Tuesday my friend John O, neuroscientist and social media outreach officer, gave a five-minute talk called "You've Been Scienced: Communicating Military Science and Technology with Social Media" at Gov 2.0 Expo 2010. Take my word for it: some things that seem obvious to researchers (like collaboration) aren't exactly routine in government bureaucracy. But the underlying message of this talk is really that blogging about science gets the public's attention - something all of us here at Sb can vouch for.