I wrote this a few years ago for Earth Day's 40th anniversary, and frankly, I haven't changed my mind.
I bloody hate Earth Day. No offense to those of you who love it, and I know there are some awesome Earth Day programs out there, but by the time we get there, I'm spending my days hiding under the covers, because every freakin' time I open my email inbox a wave of the most nauseating spew of greenwashing comes flowing out.
Guess what? A major department store chain, nearly in bankruptcy, is now selling the eco-tote, made from organic sheepskin, embossed with "Think Global, Act Local" to show your care for the earth and indifference to grammar. And not to trouble me, but just so you know, the manufacturers of a disgusting sugar laden soft-drink have a new organic one, in a special collectible earth-day bottle. Don't forget to follow the adventures of Eddie, who is marching nude across the Alaskan wilderness (except for his high priced hiking boots, oh, and the camera crew is clothed, as are the drivers of the six suport jeeps that follow him at 3 mph for the whole way) to raise awareness of Caribou migration Here's a new website that helps affluent consumers buy carbon offsets so they don't have to give a shit about their flights to Cancun wants to let me have an interview with their CEO. And don't forget the chance to meet the manufacturer of a new, even bigger hybrid SUV that gets ...woah...23 mpg!
This happens every year, but of course, for the fortieth anniversary of earth day, the bullshit levels reach new heights. My favorite new innovation is that now the press-releases actually acknowledge the problem of greenwashing, implying that you can't trust those other manufacturers of pointless bullshit, but you definitely, really and truly, can trust someone who a. knows the word "greenwashing" and b. cares enough to add your email to a mailing list of 70,000 people.
I find myself frustrated by the way that words like "organic" and "local" and "sustainable" are used by these companies. I know that most of them have only the lightest relationship to environmentalism, and many of them have given money to politicians and institutions that have tried to delay or stymie global warming legislation. Moreover, the culture of buying new, high status clothing every season, or driving around in slightly more fuel efficient cars simply can't get you where we need to go in the relevant time. Utlimately, their products are part of the problem. Moreover, track back the histories of many green products and you find they aren't really green. Consider bamboo fiber, touted as a replacement for cotton - the process used to soften and process it is incredibly polluting and toxic. Or look at "biodegradable" diapers and plastic bags - manufactured from corn grown in China with heavy doses of nitrogen fertilizer. There's nothing sustainable about this. Or organic food grown by enormous companies who use more fossil fuels and treat their farm workers badly.
Colin Beavan, aka "No Impact Man" used to say that environmentalism has to become as easy as rolling off a log to get most people invested, and there's some real truth there. The problem, of course, is that it can't be. It isn't easy to figure out what the right choice is - and there isn't a universal right choice. Should you eat meat? Well no one should eat feedlot meat. But what about a small amount of local and grassfed? Well, it depends on where you live - is your soil mostly tillable? Is there enough water to feed cattle? Do you live on a prairie that needs grazing animals, or on the side of a mountain where you can't grow wheat? Do you live in a city where you could raise poultry or rabbits on food waste that would otherwise be producing methane in landfills? Even if the answer is yes doesn't mean unrestricted or infinite numbers of cows - grazing populations have to take water availability and a whole host of other things into consideration. But it does mean that there's not one answer.
And when there is one answer, when it isn't complicated, the answer doesn't usually involve buying anything. It involves using a lot less of that thing - cutting the amount of shampoo you use in half, and then half again and seeing just how little you can use and still have passably clean hair. It involves thrift shops and mending and creative reuse - and hard work and thought about whether you really need something.
The thing is, it is possible to engage people with these more complex strategies. Historian Timothy Breen argues that these "rituals of non-consumption" emerge in difficult times to replace the satisfaction people gets from consumption. But they are communal, collective, and they involve conversations and practices that replace, rather than just eliminate. It isn't enough to say "stop shopping" - instead you have to give someone something as satisfying as shopping to do, and a community to do it within. When Miranda Edel and I founded the Riot for Austerity, we found that this was the esssential element - that we could get people to cut their usage by 70, 80 and 90% over the average American - and without major political interventions or buying that 20,000 dollar solar system. But what was needed was the fun of the participatory exercise of reducing one's usage. What was needed was a good story about how we were all part of something.
And that's why I'm a skeptic about Earth Day and Earth Hour and anything that has you be green for a weekend or a day or an hour. Yes, I'm the original poster girl for "your personal choice makes an impact" - but not one day a year. And yes, teaching kids about the basics of environmentalism is awesome, and having festivals is good. But the truth is that I don't see it sticking.
I see Earth Day as the new Valentine's Day or Mother's Day, a Hallmark holiday for us to give lip service to the environment. There are contrary forces, good in the mix - but then there are good things in the mix of Mother's Day or Father's Day or Valentines as well. But the reality of Mother's Day doesn't seem to be that it inspires us to be more respectful of the needs of mothers - what comes out of Mother's Day isn't more calls for breastfeeding stations and child friendly policies, but a "we told you we loved you last Sunday...aren't we done yet?" The same is true of Valentines Day - there's no compelling reason to believe that once a year special chocolates and sex really do all that much to lower the national divorce rate.
The problem of living in a culture whose dominant message is that consumption is all - that we are not citizens but consumers, is that we learn to think of ourselves as baby birds with our mouths open. Our job is to create markets, to buy the right things, to spend money. And how you spend your money definitely matters. But it matters in context with how you vote and act and live your life and demonstrate and speak and model a meaningful way of life. More is simply required of us that opening our beaks.
Isak Dineson famously said "All suffering is bearable if seen as part of a story." The emptiness that people feel when they live a life primarily as consumers is no accident - the problem is that the story we're engaged in isn't very interesting. A story where your primary role is to create a market, to consume and come back for more is incredibly dull - try writing one someday. But the good news is that there really is a worthwhile story to be told - just not one to be told one day a year. It has all the best elements you can imagine - survival against odds and courage and journeys through difficult circumstances. It has heroes and acts of heroism and passion and drama. It is the story of our lives in the circumstances we find ourselves in - and it is no accident that despite the fact that bazillions of dollars are spent telling us we are just consumers, and that's all the story we could ever need, people by the thousands and sometimes even millions are frustrated and looking for a better story. And it is here.
It is also no accident that corporations and others are attempting to transform the story of our future, of our journey to and through a difficult and remarkable transition as the story of just another shopping day.
Is it any wonder, if you live your life like a baby bird with your mouth open that what gets dropped into it every time is a worm? People will attempt to reshape your worm and convince you that it is extra yummy this time, but it is still a worm. And the story of consumers is still boring.
If you are going to get better than that, we're going to have to participate, and go out and seek new sources and resources and options, we're going to have to replace much of our consumption with rituals of non-consumption. We're going to have to write a good and compelling story with our lives. The good news is that it is a lot more fun to be a citizen than a consumer, and rituals of non-consumption are just as satisfying as retail therapy. The good news is that there are better stories out there for the claiming and the living, and events are conspiring to keep our times interesting. The good news is that we can do better than worms.
(I then wrote a sequel to this post, after I annoyed a bunch of people. You can read the whole thing here)
The central message of most Earth Day celebrations is that if we all do a little, we’ll make the world a better place. But the fact is that that’s not true, and as much as we like to hear such a friendly, fuzzy message, we can’t make it factual just by wanting it to be true. The blunt reality is that unless we all do an awful lot, very fast, we’re facing disaster. We use the word “sustainable” casually, to mean “well, we can probably do a little more of this if we cut back a little now.” But we are facing a sustainability crisis in the deepest sense – if we don’t make massive changes and quite rapidly, our children’s future is in question – and the children of billions of people around the world.
The rhetoric of baby steps and we each have to do our tiny part masks the fact that only a massive collective effort can succeed. It is not accident that climate change and peak oil activists always invoke WWII – because we know it is possible to invest everyone in a vast international project, given sufficient motivation, but as long as even the folks on the side of the planet insist on using warm fuzzy rhetoric and not telling the hard truths, we’ll find ourselves bang up against people who say “even you don’t think this is a big deal, so why do it at all.”
Baby steps haven’t gotten us very far – our cloth bags and our CF bulbs haven’t done enough. It is time to admit that we can’t live the way we are for very much longer, and it is time to change the rhetoric. Now it is possible that Earth Day could, actually, result in that kind of changes – but so far, it hasn’t. It has pleasantly helped propagate the idea that because we’re not ready to deal with things as the laws of reality require, we don’t have to, that we can do only what we are comfortable with.
We do not like to acknowledge that we may not have the time, resources or leisure to do things in comfortable, pleasant ways. We do not like to acknowledge that if everyone on the planet can’t live like us, that means we have to change our lives, and soon – we like to think that the rest of the planet doesn’t really mind if we take more than our share. Well, they mind. We like to think that we can have what we want and be oblivious – that we can choose not to know what the real state of our planet is. But all these things are lies, and if you believe in the truth, it is better to know the truth and begin to go forward from reality than to live in the world of polite lies. That is just another kind of greenwashing.
I know, right now, you are thinking “geez, she’s depressing, she wants me to feel guilty.” But no, I don’t. I think guilt is an empty emotion, a weak emotion – “Oh, I shouldn’t eat this cookie..oops, I’m really bad because I ate the cookie, I really shouldn’t eat another one…” I have no truck with guilt, and frankly, no interest in it. I’m interested, instead, in action and what is possible, in the taking of responsibility, the acknowledgement of truth and the making of real change. So no, don’t feel guilty. Do things that matter.
I hear exactly what you are saying. My earliest memories of Earth Day are as a kid in the seventies, and it seemed to be mostly about being outside and doing litter clean-up as a mobile horde of some sort. By the 1990s I was tuning it out, because (in San Diego, at least) it was dominated by vendors. Many of them were doubtless doing good work, and I'm glad they exist -- but the dissonance between my sense that consumerism was destroying our world -- and the fact that the celebration of the earth was focused around (marginally better) consumerism was too maddening. It's like if our celebration of Mother's Day were all about finding new and creative and fun ways to not call our mothers and remind them we love them.
Thanks for reposting this, Sharon. I'm once again impressed by your ability to cut the crap and make the unpleasant truth plain. I just wsh more people were getting the message.
See, this is more like it. Making the school’s “sensory garden” the center of an Earth Day celebration. I should probably look around more before I write off Earth Day altogether.
In its simplest and earliest conception, Earth day has as its exclusive focus the Earth and living things, generally no reverence of an invisible sky god, and this is sometimes an affront to the sensibilities of a devout follower of conventional religion.
It seems clear to me that the answer to using fossil fuels for personal transport at a gluttonous rate, is to rethink community planning. To build residences for the generations, not for the next job review and hoped-for advancement. To build residences within walking distance of work and shopping (one reason the family farm remained viable, until the Department of Education destroyed the family and community culture, er, story). To take work with the understanding that we take on our life's work, not a job until the next strike, or economic downturn, or job advancement. That ambition for advancement is as brutal to resources as 60 mile daily commutes.
Taxes collected bear an energy and carbon burden; each dollar collected by federal, local, and state governments, of whatever form, bears a burden of a portion of the energy and carbon expended during the year by the taxpayer. Each dollar *spent* by governments bear an additional burden of the carbon and energy of every government employee, plus the energy and carbon expended to operate the government, and by those that change their lives to take advantage of that government spending. That is, government spending can *never* provide useful energy and carbon answers. Regulations can change things, but direct government spending can only make things worse.
Corporations generally share in the problem of burdens on their revenues and expenditures. A lot of hidden energy and carbon burdens add up to corporations and governments heavily invested in wasting resources.
Earth Day at our Community college presents a variety of exposure to the community. Included is the distribution of another commercial bag and a t-shirt expounding a ‘save the planet’ theme. However, activities focus on awareness, education, practical tips, and take action participation. Joint collaboration with a university has established a River Watch Field Research Station, a student intern program, student volunteer cleanup of rivers and streams, installation of on-campus ground water control measures, rain gardens, single-stream recycling, and a program designed to encourage ‘alternative’ transportation. The alternative transportation program has kept thousands of pounds of carbon out of the atmosphere. Earth Day has stimulated paper reduction usage and the acquisition and lending out of an energy usage assessment tool. Students collect used books for distribution to those in need which reduces landfill dumping as well as production of new items. An Earth Day contest resulted in an amazing exhibit of gallery quality art produced using trash. (Sounds gross, but is truly amazing). The spontaneous appearance of a FREE items shelf in a heavy campus traffic area has redistributed items to those who need them rather than tossing in a landfill. Although Earth Day is one more commercial product of our society, it does raise awareness and is the catalyst for most activities reflected here.
I have always thought that what is really needed is a “Shrub Day” - something to reflect the genuine history of the planet as revealed in Australia rather than the mistaken history revealed by the northern and western hemispheres where soils (and everything else from metabolism to hydrological systems) are almost invariably utter freaks in geological terms. This issue was considered in “Soils: A New Global View” from as far back as 1995 but has seldom been expanded.
The intensity of soil development in the northern and western hemispheres today was last seen in the Carboniferous 300,000,000 years ago.
What people think of as dense forest in the Mesozoic, for instance, was in reality an exceedingly nutrient-poor low shrubland in a climate lethal for all mammals and birds incapable of regular torpor - and possibly more extreme torpor than that of today’s marsupials or mousebirds.
People need to be celebrating the sort of vegetation that has dominated the planet for the vast majority of its history - even if it would be lethal for us humans!
Congrats Chelsea. I used to be so hoping we were going to pull it off, but unfortunately it wasn't to be.
If the issue is usually a username/password trouble and you can not log in then I am not sure what's wrong. I tested it a second ago and it seemed to be working fine. Could you check once more and see if it's ok now?
I've always liked this kind of article. To the point and interesting, and much to look forward to! Thanks
I should include a book mark on your wonderful article for future readings. Wonder if there could be revisions coming up? Thumbs up for a concise piece on this matter that I'm very enthralled. new property in Singapore
Hello, Neat post. There is an issue along with your web site in web explorer, could test this IE nonetheless is the market leader and a good part of other folks will miss your excellent writing because of this problem.
Pretty great post. I just stumbled upon your weblog and wanted to say that I've really loved surfing around your blog posts. In any case I will be subscribing in your feed and I'm hoping you write again soon! jdei726ya
I conceive other website owners should take this web site as an model, very clean and good user friendly style and design .
Oh my goodness! a tremendous article dude. Thanks Nevertheless I'm experiencing issue with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting an identical rss problem? Anyone who knows kindly respond. Thnkx
What i don't realize is if truth be told how you are no longer really a lot more smartly-appreciated than you may be right now. You are so intelligent. You realize thus significantly in the case of this subject, made me for my part consider it from so many various angles. Its like women and men don't seem to be interested until it's one thing to accomplish with Lady gaga! Your individual stuffs outstanding. At all times take care of it up!
Aw, this was a very nice post. In idea I would like to put in writing like this moreover – taking time and actual effort to make an excellent article… however what can I say… I procrastinate alot and by no means seem to get something done.
You can definitely see your expertise in the work you write. The sector hopes for even more passionate writers like you who aren't afraid to mention how they believe. All the time follow your heart. "In America, through pressure of conformity, there is freedom of choice, but nothing to choose from." by Peter Ustinov.
I’m not that much of a online reader to become honest but your internet sites actually nice, keep it up! I’ll go ahead and bookmark your web page to come back down the road. Every one of the greatest
Wow I just adore her! She is so darn lovely also as a seriously excellent actor. I don’t assume the show V is all that great, on the other hand I watch it anyway just so I can see her lovely face. And I do not know if you have ever seen her do an interview but she can also be rather funny and it all seems to come so normal for her. I personally under no circumstances even heard of her before The V, now I’ll watch something she’s on.
Hey, you used to write great, but the last few posts have been kinda boring¡K I miss your super writings. Past few posts are just a bit out of track! come on!
Featuring tons of amazing photos-check out a awesome new ibook that documents graffiti artists.
This one web page has a tendency to redeem a lot web page views. Precisely how do you market place it?
Wow! This can be one particular of the most helpful blogs We have ever arrive across on this subject. Basically Fantastic. I'm also a specialist in this topic so I can understand your hard work.
I just stumbled upon your blog and it's amazing and fabulous! I'm also a online money earning junkie. :) I'll be sure to follow you