Speaking of educational science videos, how about advertising? Many science bloggers are commenting about this ad by Eppendorf (and I got the link by e-mail a few times as well):
We had manual pipetters, battery-operated pipetters and an automated pipetter in the lab. I have no idea who the manufacturer was - must have been one with the best price when we were shopping. So, what do you think - will this be effective?
More like this
A couple of weeks ago, Linda Wang from C&E News contacted me about my post on pipette tip usage methods (with a little side note on the
The lack of posts has been epic. Sorry life has been just too hectic.
I'll give you a flavor:
Apparently, it's an eppendorf pipette. If you aren't a science nerd, an eppendorf pipette is one of the ubiquitous tools of molecular biology — it's a calibrated gadget for dispensing minute quantities of liquids.
Being a deep-sea biologist is not all riding around in a wetsuit in a zodiac chasing down giant squid at 30 knots. Sometimes I have to pipette giant squid samples for DNA analysis. All that pipetting can give me a vicious thumb cramp. Wouldn't it be nice if someone could do it for me!
Absolutely! This is one of the funniest videos I've seen in a while. What makes this one particularly effective is the fact that I didn't even know Eppendorf made automation - now I know and I don't think I'll ever forget that "it's called epMotion"!
If I ever need an automated pipetter, I know who I will think of first.