Jay Rosen. Makes you think. Watch the video here (no idea why there is no embed code#$%%^&*) and read the accompanying blog post here.
The number one reason why journalists should blog is that it tutors you in how the Web works. You learn about open systems, and getting picked up; you become more interactive and have to master the horizontal part-- or your blog fails. Fails to stick.
As I like to say often - "blog is software". But there is more - watch the video.
More like this
I will mirror this post on the Science Blogging Conference homepage. Let me know if I missed you (i.e., if you ever mentioned or intend to mention the conference on your blog). This will be updated until everyone is exhausted!
[Bumped up to make it easier for me to update, and links placed under the fold so not to clutter the front page]
You can follow the conversation about the Conference by checking in, every now and then, the Blog and Media Coverage page on the wiki.