Take a look at this picture:
It shows the top five journals ordered by the numbers of papers that Mendeley users decided are worth keeping for future reference. The discussion of the meaning of these numbers is here. I sure like that #5 there....
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go open access
Congratulations on the success of PLoS One!
We're very happy with the response we received from our article published in PLoS One last year.
I can see why the "for-profit" publishers are concerned about the success of the open-access journals.