"Clearly we need to engage with physicians to help them to understand this information," she said. "One of the things we've talked about is we'd love to get physicians comfortable with their own genomes first, have them understand what does it mean, explore the data, see what does it look like, and then go to work with their patients.
"I think that's probably the way to do it. Physicians should be genotyped. We are talking about ways we could potentially do that. It's important for physicians to understand what the experience is like; 23andMe is going to start putting more effort into educational material."
I'm not convinced that this will have a huge effect on genomic literacy among clinicians, mainly because most doctors lack the time and the motivation to thoroughly explore their own personal genomic data, and because the view of personal genomics as a frivolous affair is reasonably well entrenched among the clinicians I've spoken to (and to be fair this view is not without merit given the current state of the science).
Ms Wojcicki said that it would be especially important for companies like hers to work with doctors to interpret genomic information, as the costs of DNA sequencing fall further.
Genetic Future: The Hello Magazine of genomic medicine.
Clearly black is the new black.
Luckily, the "producers of medical products and/or services giving free stuff to doctors" game never results in conflicts of interest.
@phisrow LOL, very true.
This is no suprise and doesn't represent the brilliance of Anne WoJits. Mike Christman recruited physicians heavily in the first stages of the CPMC. He knew this was how to get doctors engaged. Unfortunately, most still don't know what the hell this stuff means. Also, they had to be convinced by giving it for free, to an institution with an IRB and research aims defined.
I challenge you to a randomized presentation of 23andme data to the lay public versus a genetic counselor versus SNPedia....Whaddya say?
@Sigmund, I agree Black is so 2001, which is about where doctors are right now.......
But what none of you noticed was me suggesting 23andSergey go to London last week and now.....Whoomp, there it is.....
I love the new-style 23andMe Kremlinology. Note that Linda Avey is now wearing dangly earrings which I interpret to mean that 23andMe intends to drop association studies in favor of linkage analyses.