Reed Elsevier is experimenting with open access.
The publishing giant has just launched a web portal called OncologySTAT. The service is aimed at physicians, who will be required to register their personal information at the site in order to gain immediate and free access to research papers from 100 of Reed Elsevier's journals.
Elsevier plans to finance the service with revenue generated by advertising and sponsorship from pharmaceutical companies. It hopes to get 150,000 doctors signed up to the site over the next 12 months.
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This is a tale of two companies and a bunch of not-so-innocent bystanders.
Elsevier has released a new scholarly article sharing policy which is definitely more disappointing than really any cause for cheer.
Main event. Definitely.
Remember about a week ago, when I lamented how scientific publisher Elsevier had created a fake journal for Merck that reprinted content from other Elsevier journals favorable to Merck products in
Mo, perhaps equally interesting is that I found two blogs on the site, one written by Dr Nick Genes of Blogborygmi and Grand Rounds fame. I wonder which medbloggers they might recruit next.