It's called epMotion

OMG! This is the best commercial ever.

Check out this commercial for epMotion automated pippeting machines by Eppendorf.

Who says that pipette commercials can't be funny...and strangely sexual. And like many drug commercials, the actual function of the product seems to be largely irrelevant.

More like this

Anyone who’s lived in a big, dense city is familiar with the sight of bicycle messengers weaving their way in between metro buses and taxi cabs, down side streets and around packed crosswalks, pedaling at impressive speeds and often with remarkable agility.
Boooo, I say! FOX and CBS have rejected a commercial for Trojan condoms on the grounds that they believed the ads stressed pregnancy prevention over disease prevention. From the NYTimes coverage:
tags: mobile home commercial, television,
I am no fan of the "March of Progress", but I know it isn't going anywhere. It is too readily recognizable as an evolutionary image for its use to be discontinued.

lol wut

I'm sending this to my girlfriend - her supervisor is keeping her in the lab like 13 hours a day. >_<