Shifting Milk

For unknown reasons, I found myself reading a USA Today from last Wednesday (Sept. 5). In it, there is a nice little article that reports on the decline in milk deliveries. The reporter 'frames' the story in a positive light: milk deliveries have not declined any further since 2001--they've stabilized at a paltry 0.4% of the U.S. milk market. Anecdotal evidence suggests milk deliveries might even be increasing. But at less than one percent of market share, it seems silly not to reminisce. Back in 1963, milk deliveries accounted for nearly one-third of the milk we drank.

Milk delivery is still done almost exclusively by men but, given the decline in deliveries, I assume there has been an equal decline in indiscretions by the proverbial milkman (and fewer illegitimate children).

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Earlier, kids resembled the milkman or the iceman. With electrically powered refrigerators, the iceman got sidelined. Now that the milkman is all but gone, will kids resemble the cable guy?

By Watt de Fawke (not verified) on 12 Sep 2007 #permalink