decision-making
ddobbs | January 25, 2009
The book opens so thrillingly -- a plane crash, a last-second Super Bowl victory, and a first chapter that comfortably reconciles Plato and Ovid with Tom Brady and John Madden -- that it spawns a worry: Can the book possibly sustain this pace?
"How We Decide" delivers. Jonah Lehrer, -- author of "Proust Was a Neuroscientist," blogger at Frontal Cortex, and (full disclosure) an online acquaintance and sometime colleague of mine for a couple years now (I asked him to take over editorship of Scientific American's Mind Matters last year, and we share blogging duties at VeryShortList:Science)…
edyong | September 25, 2008The art of auctioning is an ancient one. The concept of competitively bidding for goods has lasted from Roman times, when spoils of war were divvied up around a planted spear, to the 21st century, when the spoils of the loft are sold through eBay. But despite society's familiarity with the concept, people who take part in auctions still behave in a strange way - they tend to overbid, offering more money than what they actually think an object is worth.
Some economists have suggested that people overbid because they are averse to risk. They would rather make spend more money to be sure of a…
edyong | August 21, 2008
Elections are weighing heavily on our minds. In three short months, America will see the race between Barack Obama and John McCain come to a head, while we in Britain will probably have a general election within the next few years. Some people, of course, will vote based on long-held loyalties to a specific political party, but many of us are more malleable in our choices. What affects the choices of these undecided voters?
People are given to viewing ourselves as rational beings and as such, we'd like to think that our choices are fuelled by objective and careful deliberation. So we pay…