Opinion-leader influence
nisbetmc | August 20, 2009Over the summer, a few stories have appeared speculating about a new "twitter effect" on movie box office success. The technology is thought to speed-up and amplify the traditional word-of-mouth influence. For example, the less than anticipated opening weekend for Bruno is believed to be partially attributable to movie-goers leaving the film (sometimes early) and twittering a negative review.
Now it appears movie studios are attempting to turn the twitter effect in their favor. From today's Washington Post:
Studios are trying to gauge the impact of an avalanche of tweets and how it affects…