Pharmaceuticals

Direct-to-consumer drug advertising is an unusual art form, even for those who consider advertising to be art. So why is Abe Lincoln in the kitchen with a talking beaver and a chessboard?? This imagery is the latest in the fight among prescription sleep-aids, brought to you in this case by Rozerem (ramelteon, Takeda). John Mack's Pharma Marketing Blog first took on this unusual ad campaign over the summer, but it was this morning's Wall Street Journal piece (subscription req'd, but I'll quote heavily) by Brian Steinberg that got my attention since he attempted to answer the question, "Why…