If there's one thing about "alternative" medicine, "complementary and alternative medicine" (CAM), or "integrative medicine" that's always puzzled me, it's just how gullible some practitioners must think their clients are. In some cases, they might know their customers every bit as well as a car salesman knows his clients or an author knows his readers, but in actuality most people who fall for alt-med are no more gullible than average. However, some words seem to impress more than ever, as promoters of alt-med scramble to appropriate impressive-sounding science terms into their woo. I've…
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