Wow - I had no idea this existed:
Until Graham Steel visited the Cambridge office and posted about his experience. Instead of trusting Google Maps (which always gets me lost in Durham, NC) I relied on the experience of a Cambridge cab driver when I visited last year.
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I think I first saw this ad about 2.5 years ago. No particular reason why I embedded it into mt last blog post other than it's a rather cool video about PLoS.