Blushing

Here's an embarassing story. I'm browsing a bookstore in San Francisco, killing a little time before a radio interview, and I can't help but wander over to the table with Proust Was A Neuroscientist on it. I'm actually paging through Exit Ghost, trying to decide if I really need more Roth on the prostate (apparently, I do) when a fellow browser picks up my book. I can't help but observe. I watch her flip through the pages before she looks at the back flap, which has my picture on it. Then she looks back at me and I'm staring right at her. She raises an eyebrow and I turn a crimson red before confessing with a slight nod. I then run out of the store.

I'd like to thank everyone who came out to B&N in NYC last night. I had a great time. And if you happen to be near Menlo Park tonight, be sure to stop by Kepler's Bookstore around 7.

More like this

Today, at a local outpost of a large chain bookstore, the sprogs and I endeavored to spend some gift cards. Since this is a chain which does not make book-locator terminals available to browsing customers, we were waiting at the customer service desk.
For those who might be interested, I thought I'd post my book tour dates, since the tour officially kicks off today. Hope to see you there! November 1, 7 PM, Gibson's Bookstore, Concord, NH
Just a quick note about some of the upcoming events on the book tour, which kicks off this Monday in Seattle. I hope to see you there!
I love bookstores — I like the ones that have huge stacks of strange used books where you can find surprises, and I also like the big online stores where I can order anything I want.

I just started reading your blog, but I live in Palo Alto so I'll stop by and pick up the book. Are you doing a reading or is it more informal?

You should come to Chicago! I just finished your book, and it's great! I think you stole my interests: I was a neuroscience lab tech for two years at McLean and now I'm applying to grad school for literature. I particularly liked your chapter on George Eliot and positivism.

why did you blush? You should have marched right up and offered to sign it, etc.

By manic hound (not verified) on 09 Nov 2007 #permalink

just bought and starting reading your book. I'm all the way over the pacific ocean in seoul, korea.

i finished the first chapter and was quite enlightened. i'm reading this book after finishing the black swan and soros' the age of fallibility and it all goes well together.

This was a plot from the first episode of Californication. If that show is anything to go by, blushing was an evolutionary response in your favor...

The ScienceBlogs weekly recap says "Check out what reviewer D.T. Max said about it in the New York Times". So I did, and in essence he says that Lehrer is precocious but wrong. Which is correct -- Proust was not, in fact, a neuroscientist, and Lehrer's thesis is much like that of those bozos who liken modern physics to Tao Buddhism.

By truth machine (not verified) on 13 Nov 2007 #permalink

I wanted to see you when you came to Del Mar, CA last friday, but went to a birthday gig instead. Your book is amazing, I find myself bringing it up in conversation all the time. Thanks for visiting my town. Please come again.

Hey Jonah,

I just attended your talk at Harvard Bookstore(I asked about the methods of authors who were scientifically validated vs those who weren't, and the potential of applied neuroscience to virtual worlds); your talk has helped inspire me to read Proust, which is probably a good first step toward buying your own book.

It looks like you've been getting around in your book tour. If you're in Boston later, hope you'll mention it on your blog; I've subscribed. Best of luck with the rest of your book tour!

~Jay

I first saw your book at the Borders in the new San Francisco Shopping Center in October, but I remembered the title wrong. Then one morning I heard about umami, Escoffier and your book on NPR on the way to work one day. Since I am a foodie I bought your book on Amazon immediately. I finished the Stravinsky chapter this morning. Now I am reading Proust as a distraction at work. http://www.gutenberg.org/dirs/etext01/swann11h.htm