Beauty and Brains Tease

Sources: PetaPixel and Photo Vatika (Sony India)

No, I'm not the first to discovery this extraordinary brain trick. I did want to share this, though, as an example of how our brain processes and stores images. Give it a try - amazing!

Sony India Interesting Ad : stare at the colored dots on this girl's nose for 30 seconds, then quickly look at a white wall or ceiling (or anything pure white) and start blinking rapidly. Congratulations, you just processed a negative with your brain!

I invite any neuroscientists to explain the mechanism!

More like this

not a neuroscientist, but this is a common optical illusion. i believe it has to do with the rods and cones in the eye becoming fatigued, rather than any brain function.

How does this relate to persistence of vision?

By Brian Morgan (not verified) on 04 Feb 2012 #permalink

Thank you for your comment. I am interested in the link between the rod/cone cells in the eye and processing and storage of the image. Can anyone elaborate?

Whoa...I kept seeing this ad well after a min. from starring at the negative image. o_o

I'll be darn. I'm so easily entertained!

It's pretty cool. Could see her positive image on the ceiling instantly. I think it's interesting.

By Elizabeth (not verified) on 05 Feb 2012 #permalink

Hahaha, I did this and then stared at the wall across from me, the image was huge and in focus. Also, you dont have to stare at the dots, stare at her eyes, its more natural feeling. :)

(sorry, non-native speaker groping for words)

Generally, our senses don't report the current state of our surroundings but only change-of-state. That's why we get used to an odor in a room, no longer notice some constant noise, or why we still can tell blue from green even if the light itself is red (be it in a club or the evening sun).

The afterimage happens because our vision compensates for a "distortion" for a few moments after said distortion is no longer there.

Hey ..can u do the same for written word, I'm thinking of cheating in an exam,seeing the written text would be helpful, is that cheating

How come! I am a huge fan of your site, I have been reading it out for a few months, but forget to check back in some times. I really don't have anything to add, but I wanted to say thank you for making this brilliant website!