Last week I noted the use of the "social progress" frame as articulated by Michael J. Fox in campaign commercials running this election season (go here and here.)
Dems are not the first to employ this selective definition of science for promotional purposes, drug companies have been doing it for many years in direct-to-consumer advertising campaigns. Perhaps the most visible commercials right now are a series of testimonials run by Bristol Myers Squibb, with ads featuring Lance Armstrong and Lynn Redgrave.
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Given a choice between the feel-good courageousness of Armstrong and a frenetic yellow anthropomorphic nail fungus or a guy confidently nailing the hole in the tire swing while his adoring and satisfied wife looks on, I'll take Lance any day.
Go here: http://www.commarts.com/CA/exhibit/050399/
Redgrave saying, "I want to die" is very close to plagiarism ... unless they paid Crispin Porter for the copyright that is.