The Vista Bounce

It could be called the Vista Bounce. Here is how it works:

First, you have to understand that a good desktop computer costs about $3,000 and always will. A good laptop costs the same.

If you believe differently either you have been believing the ads or you do not know what a "good desktop" or a "good laptop" is.

The reason that a computer is said to cost a certain amount, say "$1850.00" or "Under a Grand" but actually costs $3,000 is this: The less expensive computer does not have something important, like memory, or a screen, or enough of a hard drive, etc. When you add that stuff on to the computer the price goes up. Also, the less expensive computer, while theoretically possible, is not the computer at the sweet spot. The sweet spot is the place on the price-performance graph (the more you pay the more you get graph) where if you go down in price the decline is gentle, but if you go up in price the incline is steep.

Why would you buy any piece of hardware that was not at the sweet spot?

The sweet spot for a desktop taking into account all of the important factors of processor power, speed, memory, storage, and screen, is $3,000.00. Always has been, always will be.

Laptops are the same exact price because you don't want and/or can't afford the same exact processor, memory, and storage configuration for the laptop without going way above the sweet spot. So you settle for less, get less, but because it is a laptop, and laptops (notebooks/whatever you want to call them) cost more per unit mojo than do desktops.

$3,000.00.

But, there is this OTHER number ... the price you can actually "get something for" ... the price many of you will send me hate mail about ("You moron, I got MY desktop with this and that and that and this configuration for nine hundred dollars and hooked it up to my TV") ... but you won't post this in the comments (below) because you are afraid you are going to look like a wuss for having such a crappy low powered excuse for a computer.

These "you can get it for" or "I only paid...." prices are usually about half the actual price you need to pay for a non-wuss functional piece of hardware. But these days the price is dropping even farther than that, especially for laptops. At last, some of the hardware/price limitations for laptops have been reduced by the technology. Also, since all processors currently made are way faster than you could possibly use, there is some pressure off the laptop technology.

This is why we are seeing these strange beasts such as a $100.00 laptop, or an "under a grand" laptop.

This brings us to the Vista Bounce.

Imagine the following graph: From left to right is time, and there is a line dropping, dropping, ever dropping as time goes by, reflecting the ever-decreasing "you can get it for bla bla bla" or the "now available for under some-number-or another" price. Cool. Laptops have trajectories pointing to well below $1,000.00, and that is a good thing.

Once laptops reach a price of about one hundred dollars a piece, then everyone in the third world will be able to do what you and I do ... spend somewhere between one and two month's salary on a new, basic machine. (Well, in some cases, $100.00 is closer to a year's salary, but these tend to be in regions with no electricity of any kind, so if you live there, no laptop for you...)

OK, so here's the bounce. The line of dropping laptop prices happily trends down and to the right as long as the laptops are running Linux or some other efficient operating system.

But the moment you try to run, oh, say, Microsoft Vista on any of these laptops, well ... that just does not work. As the laptop price drops below a grand, the ability to run Windows diminishes very quickly and completely to zero. The line for "windows-ready laptops" hits a certain horizon ... maybe about $2,000 or more for a laptop, and bounces right off, incapable of penetrating that threshold at this time.

The Vista Bounce.

By the way, recent reports from various technology labs indicate that Microsoft XP SR 3 is going to have a 10-15% speed improvement. The upcoming service release for Vista will not have a speed improvement.

... bounce ... bounce ... bounce ...

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The $3K baseline may be shifting. Admittedly it was a student-discount purchase but I got a dual-core iMac for my son with 2gb RAM for $1760. Judging from the profanity I hear whenever he has to use my Windows box, he feels his Apple is better.

Was in my boss' boss' office today, and he just bought an iMac for his home, for under two grand. Now he's getting frustrated with the fully-loaded Windows machine in his office.

(Not calling you any names - really! But they might be onto somethin')

I should have been more clear: None of this applies to Mac. Mac's are generally more expensive, unless of course you get them cheaper.

All windows machines suck, but all windows machines can be made nice by replacing the Windows with Linux!

Why would you buy any piece of hardware that was not at the sweet spot?

That statement is so uninformed by economics that I don't know where to begin.

No. The sweet spot is currently just under $2000. I know - I recently priced what it would take me to build a gaming machine.

My specs:

Two 320 GB RAID rated SATA II drives (WD3200YS): $180
One 8600 GTS x16 PCI-e HDCP ready, SLI supporting video card: $214
Four gigabytes of fast DDR2 1066 memory: $300
One GA-X38-DQ6 X38 motherboard: $260
One Intel Core 2 Quad Q6600 2.4Ghz processor: $280
One 24" HDCP capable widescreen LCD monitor (KDS K-24MDWB): $390
Keyboard and mouse: $150
WinXP: $200

Total: $1974

You would have to either be 'gold plating' a system (or buying from Dell) to reach $3000.

Rule of thumb: If your budget is less than $1000, just go ahead and buy it from Dell. You probably can't beat their price. If it is over that, build it yourself. The profit margins on higher end pre-built systems are quite large.

By Benjamin Franz (not verified) on 27 Nov 2007 #permalink

Sorry, didn't mean to be dense. Our experiments with Vista are not encouraging; we have 500+ computers in our building, running XP, all < 4 years old, and only about 120 of them can run Vista effectively. Many of the specialized applications we use in our business courses won't run at all in Vista and the companies that develop them are running behind in creating updates.

(comment broke for some reason) ...all less than 4 years old. Only about 125 can run Vista effectively and many of the specialized business applications break entirely in Vista. The companies that make them are behind in updates.

Surely it depends on what you want to use your computer for ?

If you want to edit videos, or play the latest games, then yes, you will need to spend a fair bit to get a pc with plenty of of processing power, a decent graphics card, plenty of RAM and a large HDD. But if all you want to do is browse the web, send emails and write a few letters then almost any PC being sold today will do. Indeed any PC sold in the last 5 years is probably going to do, especially if you add more RAM which is by far the cheapest upgrade you can normally do.

By Matt Penfold (not verified) on 27 Nov 2007 #permalink

Ben:

Your monitor sucks, and your graphics subsystem probably does too. No fair building the system on your own, you have to buy it from Dell.

Steves: You could begin by saying something less troll-like and making an actual point. In what way is what I said wrong? Why do you think they (economists) call this a sweet spot? Do you pay more than you need to unless necessary? Would you buy a 120 gig hard drive instead of a 400 gig hard drive because it costs ten dollars less? Huh? Get back to us on that, buddy.

Greg: Video card http://www.newegg.com/Product/Product.aspx?Item=N82E16814130291

While short of gold plating by buying a 8800 series card (at nearly twice the price), it is still an excellent card.

As for the monitor, I would be intriqued by what you consider a 'good' monitor. No specing $1000 monitors. Those aren't anywhere near 'the toe'.

By Benjamin Franz (not verified) on 28 Nov 2007 #permalink

Holy crap, Ben, are you telling me I can get a 22 inch flat screen monitor for 300.00? Well, that clearly drops a grand off he sweet spot price for a nice computer. Is it for real? Are they sharp and crisp and clear ? I can't use fuzzy monitors.

It occured to me after posting that you might be trying to spec a flat screen CRT monitor. If that is what you are trying to do, you are going to have to give up. CRTs of any type are becoming speciality items. The monitor market is now nearly entirely LCD.

By Benjamin Franz (not verified) on 29 Nov 2007 #permalink