I'm a little late on this, but if you haven't already, head on over to Greg Laden's fancy new digs here at ScienceBlogs! Be sure to stop by the Sandwalk, too, as it's celebrating it's first blogiversary.
Update: Also, Chris is celebrating his 100th post with a brand new carnival about classification and systematics, Linnaeus' Legacy! Be sure to check out the taxonomic goodness.
Update the 2nd: Be sure to say "hi" to another brand new member of the ScienceBlogs community, The Quantum Pontiff, too.
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In an interesting essay at Slate's The Big Money, Jill Priluck argues that book authors must "transcend their words and become brands" if they're to sell books.
In an earlier post
Thanks for the tip about the new carnival, I hadn't come across it yet and it looks great!