Buy a flash drive & support Alzheimer's research

By neurophilosophy on September 12, 2007.

Taking its lead from the (Product) Red AIDS fund-raising campaign, the Alzheimer's Association has chosen purple as its signature colour.

To support the initiative, electronics manufacturer SanDisk has co-branded two products. For every purple 2GB Cruzer Micro drive and 2GB SanDisk Ultra II SD card sold, SanDisk will donate $1 to the Alzheimer's Association.

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Here's a link directly to the item in question.

Maybe it's just me, but this just doesn't feel right - isn't it a bit inconsiderate to support Alzheimer's research with the proceeds from "flash memory" products?

Either that, or it's intentional, and absolutely brilliant marketing...

If I can remember, I will send this link to my daughter at Northwestern!

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