prius

Harmony

bioephemera | May 18, 2009

My first thought on seeing the new Toyota Prius commercial was, "are those cells and membranes?!" No, they're people in costumes, but the resemblance of the Prius' cartoon world to a cell animation is pretty remarkable. The sun TOTALLY looks like it has transmembrane receptors on it. My second thought was, wow, this is perhaps the first commercial I have seen to really make compelling use of high-definition TV. I kept getting closer and closer to my screen. So do yourself a favor, and click through to watch it in high-def if you have a decent connection. It's hypnotizing.