My first thought on seeing the new Toyota Prius commercial was, "are those cells and membranes?!" No, they're people in costumes, but the resemblance of the Prius' cartoon world to a cell animation is pretty remarkable. The sun TOTALLY looks like it has transmembrane receptors on it.
My second thought was, wow, this is perhaps the first commercial I have seen to really make compelling use of high-definition TV. I kept getting closer and closer to my screen. So do yourself a favor, and click through to watch it in high-def if you have a decent connection. It's hypnotizing.
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Last week we sought to uncover the truth behind the stereotype: Are Prius owners really just like Mac owners?
That didn't take long. As soon as a gallon of gas stabilized around $2 and change, hybrid sales started to flatline. Now Toyota needs to use incentives to push the Prius:
Last summer we were driving up north, in our Prius, and one of those coal rollers tailgated us for a while, then passed us. On the right. On the median. Jerk.
When I first heard that Al Gore III was caught going 105 mph in a Prius, I was most impressed by the fact that a Prius can actually go that fast. You must really have to floor the Prius engine - all 110 horsepower of it - in order to get the car into triple digits.
So in your cell membrane analogy, are most of those people in costume like many in this country? Little fatty lipids?
Gah! It does look like cells, and you are correct- it was transfixing.
Commericals are either thoroughly obnoxious or totally engrossing. Funny.
I completely forgot to look at the sun since I was trying to figure out how they did a simple colour change from white to green and everything is made of people - just like Soylent green :P This is one of those rare ads that when it comes on you would stop what you're doing and watch it from start to end. You also get their message/brand. Brilliant.