public health messaging

Public trust in science is a fickle creature. Surveys show a clear majority of Americans believe science has positively impacted society, and they’re more likely to trust scientists on issues like climate change and vaccines. On the other hand, surveys also find that factors like politics, religion, age and race can greatly impact the degree of that trust. It presents a delicate challenge for agencies that depend on trust in science to do their jobs. “Trust in science is high, but it’s not unanimous and it’s not completely unquestioned — and nor necessarily should it be,” Joseph Hilgard, an…

It’s a persistent conundrum in the field of public health — how can we open people’s minds to positively receiving and acting on health information? Previous research has found that combining health tips with messages of self-affirmation may be a particularly effective strategy, but researchers weren’t entirely sure how self-affirmation worked at the neurological level. Now, a new study has found that self-affirmation’s effects on a particular region of the brain may be a major key to behavior change. In even simpler terms, researchers involved this new study — which examined how self-…

When it comes to substance abuse disorders, public health and the public at-large are hardly on the same page — in fact, they’re not even reading the same book. And that’s a serious problem for sustaining and strengthening efforts to treat addiction and advancing effective public health policy. “We already know quite a bit about public attitudes toward mental illness and we were interested in learning more — especially in the context of prescription (painkiller) drug abuse — about what the public thinks about issues related to drug addiction,” Colleen Barry, who recently co-authored a study…