Pharm Girl, not mine

I just learned last week from Insider/Jack Friday at Pharmagossip that Reese Witherspoon will be starring in (and producing) a movie entitled, "Pharm Girl." (btw, if you are interested in the pharma industry and don't follow Pharmagossip, you must do so.)

Reese Witherspoon is going into Big Pharma

Universal Pictures is developing "Pharm Girl," an aspirational comedy centering on one woman's odyssey through the drug industry.

"Bad Santa" screenwriters Glenn Ficarra and John Requa are writing the screenplay and in talks to direct. Witherspoon is producing via her Type A banner and will play the lead role.

The project concerns a woman who gets a job at a pharmaceutical powerhouse and begins to see the underbelly of the industry as she rises through the company's ranks.

Regular readers know that my lovely and brilliant wife goes here by PharmGirl MD. (This is sometimes confusing because people sometimes think that PharmGirl is my daughter, hence why I add the "MD" - it's also confusing because I call myself Pharmboy and not Pharmman. For the record, our daughter is PharmKid.)

So, I am grateful that Witherspoon has decided to name her movie after my wife. We will be more than happy to accept a cut of the revenues and royalties.

In truth, though, another blogger had assumed the name Pharmgirl even before Terra Sigillata was in existence: author of Life of a Pharmgirl, launched in March 2004. This Pharmgirl had spent 20 years in the industry and announced her retirement, from the industry and the blog, in January 2008.

In fact, there are actually a variety of pharmfolks and pharmswag out there.

Another Pharmgirl blog and another
A Pharmgirl on Twitter
Pharm Boy T-shirts
Pharm Girl bumper stickers
Pharm Girl caps

. . .and many more.

So, no, I don't have a corner on the "Pharm" market - I'm actually surprised at just how much PharmStuff is out there. This makes me wonder if Universal and Witherspoon's production company will be trademarking and protecting the Pharm Girl name in developing products in support of the upcoming movie.

In any case, I'll be very interested to see how the pharmaceutical industry is represented in Witherspoon's movie and what public reaction is to that portrayal. The use of the word "underbelly" in the THR article leads me to believe it won't be positive.