The House of Imagination

A German home improvement company turns an old apartment building into a modern wonder cabinet, as part of an ad campaign: first they covered the facade with a flock of shoes (Dr. Isis must have been their muse) and then they installed concept art throughout the whole thing (some of it nuts, and some of it pretty remarkable). They won a 2009 Mobius Award for their work. Check it out:

I think we'd all like to have the room with the giant air mattress/bubble in it. Mmmmmmm, sleeping on a giant bubble.