Dawn of Low-Price Mapping Could Broaden DNA Uses in The New York Times. So of course I checked in on Genetic Future:
There's an important message here between the lines: as technology drives the price of sequencing down, massive competition between platforms and service providers will almost certainly drive down the profit margins of sequencing providers. The real money will then be in providing sophisticated, up-to-date and easily understandable genome interpretation services. The best interpretations will come from the companies with the largest databases of genetic information, and with expertise in putting that complex information in the appropriate context for lay consumers....
This kind of reminds me of many open source business models.