Obama's new ad. He uses the "L" word. Good for him.

I'm Greg Laden and I approved this blog post.

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That's pretty good. I haven't seen it on TV yet though. They should buy as much time as possible on ABC Thursday night.

I agree that it's more of the same and that it's bad. I'd like to see more positive advertising though. "I'm not the other guy (who's a bad guy)" is not a sufficient platform to run on.

I, too, would like to see more positive ads. But when the other guy is so bad I think Obama's hand is forced in a sense. He HAS to counter the lies, or, as we all know, they become truths.

The old truism of political science: everyone bitches about negative ads AND everyone believes them. Ergo, they work. Thus, if you want to win, you have to go negative.