In this video, the independent publisher of the forthcoming novel "Pride and Prejudice and Zombies" expresses confusion and surprise that his acquisition went viral! Look, dude: it's about zombies. Have you even been on the intertubes before?
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I think the publisher who said they were too small to handle this may have been right. At least, I don't think that being that earnest and publicly questioning the appeal of your product, plus seeming fairly ignorant about how internet publicity works, is the best way to promote a book.
But best of luck to them.