Publicity
drorzel | March 25, 2012I had a signing yesterday at the Barnes & Noble in Vestal, NY, which drew a smallish crowd mostly of friends and family. SteelyKid came, of course, and while she spent most of her time bopping about other parts of the store, she came over to the signing area while I was signing books for people after reading a bit. They had a big stack of copies of How to Teach Relativity to Your Dog, and she started picking them up and handing them to me.
"No, honey," I said, "Those are for other people. Give them to somebody else." So she happily ran one over to my mother. And then to one of my aunts.…
drorzel | March 23, 2012The quick publicity items for this weekend:
1) I will be on the Science Fantastic radio show either Saturday or Sunday, depending on when your local affiliate runs it (or when you choose to livestream it over the Internet). The interview has already been recorded, which leaves me free for:
2) I will be signing and possibly reading from the new book at the Barnes and Noble store in Vestal, NY at 2pm on Saturday. If you're fortunate enough to live in the Southern Tier, stop by and say hi.
drorzel | March 22, 2012"Hey, dude," the dog says, looking concerned. "We need to talk."
"Yeah? What's up?"
"Look, it's great that you're transcribing the human puppy's stories into Twitter and all, but I'm feeling left out. I've got my own Twitter account and all, but you hardly ever type any of my tweets any more. I have to do it myself, and it's hard to be witty when you have to type with your nose."
"I'm sorry. Is there something specific you'd like to tweet about?"
"Well, yeah," she says, in a tone like I've said something stupid. "I mean, obviously, we have a new book about relativity. And look at this…
drorzel | March 20, 2012A couple of cool items in the promotion of How to Teach Relativity to Your Dog:
-- A little while back, I spoke to Alan Boyle, who writes the Cosmic Log blog for MSNBC, who posted a very nice story about the book last night. Mainstream media, baby!
It also uses this very cool picture of Emmy and me in my lab:
(Many thanks to Matt Milless for taking that and a bunch of others.)
-- This weekend (either Saturday or Sunday, depending on where you are), I'll be on the Science Fantastic radio show, talking about relativity with Michio Kaku. There's a lsit of stations that carry it linked from that…
drorzel | March 17, 2012I've done a bunch of publicity stuff for How to Teach Relativity to Your Dog, some of which frustratingly continue to not appear yet, but one thing from this week has gone live: a podcast interview on the Matt Lewis Show, where I talk about why and how I explain physics to the dog, and a little bit about why relativity is cool.
I continue to struggle a bit with the fact that relativity is a very visual subject-- most of the best explanations involve pictures, which aren't much help in an audio-only medium. I had trouble with this at Boskone, too-- when I was doing a reading, it was hard to…
drorzel | March 6, 2012The new book is out, which means it's time for lots of promotional efforts and links to radio shows and news articles and that sort of thing. Such as this one: I'll be talking about relativity and dog physics tomorrow night, Wednesday the 7th, on the Big Science radio program(me) at 9pm London time (in the frame of reference in which London is at rest, anyway). This'll be the first radio show for the new book, though I've done a few phone interviews for print publications (links as they become available...).
If you're in London, and have nothing better to do, tune in. (We are, after all, more…
drorzel | February 29, 2012The Subject: header pretty much says it all: How to Teach Relativity to Your Dog is reviewed in Nature Physics. I am inordinately pleased with the existence of this-- not because I expect it to sell a significant number of books, but because a serious technical publication recognized it as worth writing up, despite the silly title.
Of course, Nature being Nature, it's paywalled, so you can only read the full thing via the above link if you have institutional access, or know a nice person who will email you a copy when you ask for it on Twitter. The review itself is about what I would expect…
drorzel | February 28, 2012I'm home with The Pip today, so no extended typing for me, but I pre[ared for this by typing something up ahead of time, and getting John Scalzi to post it for me, as part of his Big Idea series:
In a way, a book about Einstein's theory of relativity is uniquely suited to a series about Big Ideas. Relativity, at its heart, is a theory built on a single Big Idea:
The laws of physics do not depend on how you're moving.
For all its fearsome reputation, everything stems from that single,simple idea. Whether you're moving or standing still, floating in space or on the surface of a planet, you…
drorzel | February 28, 2012The Pip says, "Hi, folks. My daddy's book is released today, and he's shameless enough to use me to promote it:"
"I can't read it yet, because I'm just a baby, but I can report that it was very satisfying to drool on. So you should definitely buy a copy, maybe two."
"Also, dig the awesome stuffed alligator toy I got from my Aunt Erin and Aunt 'Stasia. It crackles, and it has a mirror! It's so cool!"
drorzel | February 27, 2012If you're allergic to hype, you might want to tune this blog out for the next couple of days, because How to Teach Relativity to Your Dog is officially released tomorrow, so it's all I'm going to talk about for a little while. Because, well, I'm pretty excited.
And tonight's exciting finding is that it's mentioned in the Washington Post:
If "Physics for Dummies" left you baffled, maybe it's time to go a step further: Why not physics for pets? In "How to Teach Relativity to Your Dog," physics professor Chad Orzel attempts to explain Einstein's theory of relativity via a dialogue with his dog,…
drorzel | February 26, 2012Hey, you might not know this, but I wrote a book...
The official release date for How to Teach Relativity to Your Dog isn't until Tuesday, but a friend reported buying a copy in Missouri, so when I was headed out to do some work this afternoon, I went to the cafe at the local Barnes&Noble so I could check for myself, and there it was:
That's How to Teach Relativity to Your Dog spotted in the wild. I'm not going to say "in its natural habitat," because it's really a domestic animal, which belongs in a loving home, with people to care for it. Copies in the bookstore are feral editions,…
drorzel | February 23, 2012I'm grading exam papers at the dining room table when Emmy trots in. "Hey, dude," she says. "Where do we keep the superconducting wire?"
I'm not really paying attention, so I start to answer before I understand the question. "Hmm? Wire is in the basement, next to the--wait, what?"
"The superconducting wire. Where do we keep it?"
"We don't have any superconducting wire. And you're a dog. What do you need superconducting wire for, anyway?"
"I'm building a particle collider! I need superconducting wire for the beam-steering magnets."
How to Teach Relativity to Your Dog goes on sale next Tuesday…
drorzel | February 22, 2012A correspondent from the UK sends along this picture from the Waterstones outlet in Heathrow airport:
As you can see, How to Teach Quantum Physics to Your Dog is #55 on their bestseller rack, just ahead of Confessions of a London Call Girl. I'm not sure what this says about London call girls, but I'm pretty psyched that it's still selling well over there.
On this side of the Atlantic, I got a note from my editor at Scribner the other day that they've just printed another batch of the US paperback of How to Teach Physics to Your Dog, which is also good news. There's probably a blog post in…
drorzel | February 13, 2012So, the big How to Teach Physics to Your Dog Photoshop contest concluded on Friday. We got five really good entries, and the judges (me and Kate) had a hard time reaching a decision. After long deliberation, though, we've come up with a solution.
But first, the entries:
Jane Di Giuseppe has Emmy as the dog pulling Einstein's strings:
John Pearce has Emmy playing with Einstein as well:
And Joseph Roith tells Maxwell's Demon to respect Emmy's authoritah!:
But in the end, it came down to two pictures: Tristan Croll's take on the famous chalkboard photo:
It's a little-known fact that not…
drorzel | February 13, 2012I've been falling down a little in the area of shameless self-promotion, but I will be at Boskone this coming weekend, where I'll be doing three program items:
Reading: Chad Orzel (Reading), Fri 19:30 - 20:00
This will be a section from the forthcoming book, probably involving Emmy and particle physics. Or possibly William Butler Yeats.
How to Wreck Your Career with Social Media (Special Interest Group)
(M), Sat 16:00 - 17:00
What are the new opportunities for public humiliation opened by the
Internet? Join this entertaining discussion about authors getting
into nasty public spats with…
drorzel | February 8, 2012I have a Google alert set up to let me know whenever my name or the title of one of my books turns up in one of the sources they index. This is highly imperfect, sometimes missing interesting articles, and often blorting out 57 different pages on which my name appears in a sidebar link. It comes in handy from time to time, though, such as this morning, when it coughed up a whole bunch of pages linking to the Polish edition of How to Teach Physics to Your Dog:
Finally, dogs in the ancestral homeland of my father's family can learn all about quantum physics. I'm a little surprised to learn…
drorzel | February 7, 2012A quick reminder: How to Teach Relativity to Your Dog (cover in the left sidebar) will be released at the end of the month. If you'd like to win a signed copy early, though, you can enter our Photoshop contest. Just edit a picture of Emmy into another picture having something to do with physics. Like this:
(See the transcript here for the source of this comment.)
The deadline for entering is this Friday. We've already got some quality entries, but the more the merrier.
drorzel | February 2, 2012It's now officially February, and the release date for How to Teach Relativity to Your Dog is only a few weeks off-- the official release date is Feb. 28. Of course, I've got a copy already:
If you would like a copy of your very own, you can either wait until the release, or take part in this shameless publicity stunt: The second-ever Dog Physics Photo Contest!
Last time around, we did a LOLEmmy contest for a bound galley proof of the first book. This time, I'm giving away a signed copy of the finished book, so we'll go for something a little trickier: I've picked three pictures from my…
drorzel | January 27, 2012I was going to write something about the politics of scientific publishing, but instead, I want to focus on what's really important in modern publishing:
That's right, I got a couple of early copies of How to Teach Relativity to Your Dog in the mail this morning. It's a real book, with pages and everything... You can see it above, next to How to Teach Physics to Your Dog, and various clutter on my desk, for scale.
There's not much else to say, other than "Woo-hoo!" They're printing lots more, of course, and it will be available wherever books are sold starting Feb. 28th.
drorzel | December 30, 2011I will eventually do a "Year in Blog" post with a bunch of links to top posts and so on, but not until the year is actually over. At the moment, I'm too busy prepping next term's class to do all the link chasing.
That doesn't mean I can't engage in a little self-promotion, though. After all, my second book, How to Teach Relativity to Your Dog will be out at the end of February. And the first pre-publication review is in, from Publishers Weekly:
Physics professor Orzel follows his How to Teach Physics to Your Dog with a compact and instructive walk through Einstein's theory of relativity,…