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Fert and Grunberg, for Giant Magnetoresistance. People have been calling for this for years.
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A newspaper should hire me to be that guy whose only job is to write titles and headlines. I can make them as misleading and sensationalist as the best of 'em!
Having gotten that silly Medicine business out of the way, the Swedish Academy has moved on to the important Award, with the 2007 Nobel Prize in Physics going to Albert Fert and Peter Grunberg for the discovery of Giant Magnetoresistance.
By popular request, I'm moving the links below the fold. Click "Read on" to find a wealth of links to Nobel Prize information, colorful bunnies, and early basketball information.
Well yes it was a joke. But it was based on the inappropriate manner in which the well-known work on lateral transfer was reported by New Scientist as showing that Darwin was wrong.
This win stands on it's own for an important theoretical breakthrough and was deserved. Yet it does raise the question, to what extent was, or should, the decision to grant Nobels in Physics or etc. be based on what a big deal it is for technology, higher standard of living, etc? Just asking.